Real case study, real numbers. K5 Investment Group operates 12 vacation rentals + 1 event venue across Florida and West Virginia — all direct-book, all owner-operated. Here's what the math actually looks like.
8 properties live on DirectBook today. Beach houses, mountain retreats, an event venue, urban condos. All running on the same platform.
St. Augustine, FL · beach
St. Augustine, FL · beach
St. Augustine, FL · urban
Canaan Valley, WV · mountain
South Florida · venue
Canaan Valley, WV · venue
St. Augustine · beach
St. Augustine · beach
$106K/year in savings comes from commission Keith stopped paying (Airbnb, VRBO, Peerspace for the venue) plus SaaS he stopped subscribing to (CompanyCam, real estate CRM, QuickBooks reconciliation time). $99K/year in new revenue comes from concierge affiliate kickbacks (37 partners pre-wired) plus referral-driven bookings. The $4K onboarding paid back inside his first two bookings.
Three things, all immediate:
Every booking goes straight to K5's CRM. Email, phone, stay history. Marketing list grew from 0 to ~600 in 12 months.
Direct repeat-guest emails (no Airbnb to filter them out). Year 2: ~28% of bookings came from prior guests.
Google rankings for property names + neighborhoods grew steadily. K5 now outranks Airbnb listings for its own brands.
30-min demo. We show you the live K5 system, talk through your migration, give you a clean quote. No deck — just the working software.